Considering the rapid advancements in artificial intelligence (AI) and their potential implications for the higher education sector, this article seeks to critically evaluate the strategic adoption of AI in the framework of "smart universities". We envisage these innovative institutions as the...

1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data...