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Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology : unpacking the spatial logic of celebrity culture
Hewer, Paul; Hamilton, Kathy - In: Marketing theory 12 (2012) 4, pp. 411-425
Persistent link: https://www.econbiz.de/10009697271
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"The exploding plastic inevitable" : "branding being", brand Warhol & the factory years
Hewer, Paul; Brownlie, Douglas; Kerrigan, Finola - In: Scandinavian journal of management 29 (2013) 2, pp. 184-193
Persistent link: https://www.econbiz.de/10009758002
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"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola; Brownlie, Douglas; Hewer, Paul; … - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1504-1524
Persistent link: https://www.econbiz.de/10009412782