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"The exploding plastic inevitable" : "branding being", brand Warhol & the factory years
Hewer, Paul
;
Brownlie, Douglas
;
Kerrigan, Finola
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 184-193
Persistent link: https://www.econbiz.de/10009758002
Saved in:
2
"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola
;
Brownlie, Douglas
;
Hewer, Paul
; …
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10009412782
Saved in:
3
Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology : unpacking the spatial logic of celebrity culture
Hewer, Paul
;
Hamilton, Kathy
- In:
Marketing theory
12
(
2012
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10009697271
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