1. Introduction -- 2. Preliminaries -- 3. Setting a single price -- 4. Segmenting the market -- 5. Two-part pricing -- 6. Pricing quality -- 7. Pricing quantity -- 8. Tied sales -- 9. Dynamic pricing -- 10. Pricing for mission.

Urban and regional planners, elected officials, and other decisionmakers are increasingly focused on what makes places livable. Access to the arts inevitably appears high on that list, but knowledge about how culture and the arts can act as a tool of economic development is sadly lacking. This...