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Understanding the effect of art infusion type on retail product shopping : an attention to the intervening role of customers' financial wealth
Park, Sangchul; Kim, Sanghoon; Ahn, Sungsook - In: Journal of retailing and consumer services 70 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014239829
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364