Purpose – The main aim of this paper is to stimulate more relevant and critical ideas about marketing and the wider management field by exploring the actual and potential contribution of metaphor to marketing theory and practice. The subsequent connections made can help contribute towards...

Purpose – The focus of this paper is the interrogation of an artistic approach with the purpose of understanding entrepreneurial marketing. Design/methodology/approach – This is a conceptual paper although the evaluation is grounded in prior quantitative and qualitative research in...

Purpose – The purpose of this paper is to evaluate the connections between art and marketing in order to develop enhanced insight into how visual art and the art world can inform marketing theory and practice. Design/methodology/approach – An indepth analysis of a range of relevant...