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Direct-to-consumer advertising : exposure, behavior, and policy implications
Myers, Susan D.; Stafford, Marla Royne; Deitz, George D. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10009234732
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Recognizing consumer issues in DTC pharmaceutical advertising
Stafford, Marla Royne; Myers, Susan D. - In: Journal of consumer affairs : official publication of … 42 (2008) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10003751236
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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne; Myers, Susan D.; Deitz, George; … - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10011529735