Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Arzneimittel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of schadenfreude on...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Arzneimittel
Consumer behaviour
30
Konsumentenverhalten
29
Emotion
10
Decision
9
Entscheidung
9
Experiment
8
Präferenztheorie
5
Theory of preferences
5
Elderly people
4
USA
4
United States
4
Ältere Menschen
4
Advertising
3
Advertising effects
3
Cognition
3
Kognition
3
Marketing management
3
Marketingmanagement
3
Social behaviour
3
Soziales Verhalten
3
Werbewirkung
3
Behavioral economics
2
Beziehungsmarketing
2
Brand management
2
Confidence
2
Contagion
2
Creativity
2
Cultural identity
2
Decision theory
2
Deutschland
2
Discounts
2
Entscheidungstheorie
2
Forschung
2
Gaming
2
Intelligence
2
Intelligenz
2
Key moments
2
Kulturelle Identität
2
Leistungsmotivation
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Ilyuk, Veronika
2
Irmak, Caglar
2
Kramer, Thomas
2
Block, Lauren
1
Block, Lauren G.
1
Published in...
All
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
Saved in:
2
The effect of a no-pain, no-gain lay theory on product efficacy perceptions
Kramer, Thomas
;
Irmak, Caglar
;
Block, Lauren G.
;
Ilyuk, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 517-529
Persistent link: https://www.econbiz.de/10009579995
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
