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~subject:"Arzneimittel"
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Arzneimittel
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Borges, Ana Pinto
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International journal of pharmaceutical and healthcare marketing
1
New techniques for brand management in the healthcare sector
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The role of brands in an era of over-information
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ECONIS (ZBW)
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Factors influencing the level of trust in vaccines
Borges, Ana Pinto
;
Vieira, Elvira Pacheco
;
Rodrigues, …
- In:
The role of brands in an era of over-information
,
(pp. 21-44)
.
2023
Persistent link: https://www.econbiz.de/10014365825
Saved in:
2
Consumer decision making from a beloved brand : the Aspirin case
Borges, Ana Pinto
;
Rodrigues, Paula Cristina Lopes
- In:
New techniques for brand management in the healthcare sector
,
(pp. 184-198)
.
2021
Persistent link: https://www.econbiz.de/10012516044
Saved in:
3
COVID-19 vaccine hesitation and brand choice uncertainty
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 495-516
Persistent link: https://www.econbiz.de/10014461505
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