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Asia
Consumer behaviour
63
Konsumentenverhalten
62
Malaysia
20
Beziehungsmarketing
11
China
11
Relationship marketing
11
Social Web
11
Social web
11
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Islam
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Kulturelle Identität
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Customer satisfaction
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Kundenzufriedenheit
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Youth
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Asien
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Attitude
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Confidence
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Innovationsakzeptanz
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Fam, Kim-Shyan
6
Seo, Yuri
3
Cruz, Angela Gracia B.
2
Grohs, Reinhard
1
Waller, David
1
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The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of Asia Pacific business
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
6
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1
Special issue: Retailing in Asia
Fam, Kim-Shyan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009572935
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2
Special issue: Advertising and promotion in "new" Asia
Fam, Kim-Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
3
Ways of eating, ways of being : food consumption and representation in Asian markets
Seo, Yuri
(
ed.
);
Cruz, Angela Gracia B.
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011482200
Saved in:
4
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim-Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
5
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim-Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
6
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
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