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Special issue: Retailing in Asia

Fam, Kim-Shyan (contributor) - 2012

Persistent link: https://www.econbiz.de/10009572935

Special issue: Advertising and promotion in "new" Asia

Fam, Kim-Shyan (contributor) - 2009

Persistent link: https://www.econbiz.de/10003849964

Ways of eating, ways of being : food consumption and representation in Asian markets

Seo, Yuri (ed.); Cruz, Angela Gracia B. (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011482200

Food consumption and marketing : turning toward Asia

Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim-Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504

Persistent link: https://www.econbiz.de/10011482215

Researching Asian consumer culture in the global marketplace

Seo, Yuri; Fam, Kim-Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390

Persistent link: https://www.econbiz.de/10011497091

Celebrity endorsements in liked advertisements : a study of Asian countries

Fam, Kim-Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10014285111

Branding universities in Asian markets

Gray, Brendan J.; Shyan Fam, Kim; Llanes, Violeta A. - In: Journal of Product & Brand Management 12 (2003) 2, pp. 108-120

Although universities are increasingly competing for international students, little has been written about the influence of cross‐cultural values on the positioning of international education brands. This study investigates the values that students in three Asian markets place on overseas...

Persistent link: https://www.econbiz.de/10014895757