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Marketing Asian places : attracting investment, industry, and tourism to cities, states, and nations

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The Asian apocalypse : crisis marketing for consumers and business

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Asian competitors : marketing for competitiveness in the age of digital consumers

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Marketing for competitiveness : Asia to the world! : in the age of digital consumers

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Reimagining operational excellence : inspirations from Asia

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"The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the...

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Marketing management : an Asian perspective

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