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Assessment orientation
Consumer behaviour
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When plentiful platforms pay off : assessment orientation moderates the effect of assortment size on choice engagement and product valuation
Mathmann, Frank
;
Chylinski, Mathew
;
Ruyter, Ko de
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011721814
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2
Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
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