In recent years, food supply chains have faced increased quality risk, caused by the extended global supply chain and increased consumer demands on quality and safety. Given the concern regarding quality sustainability in the food supply chain, much attention is being paid to continuous planning...

Purpose – The purpose of this paper is to propose a customer relationship mining system (CRMS) to analyze the data collected from franchisees and formulates a marketing strategy based on customer demand and behavior. Design/methodology/approach – The system makes use of cloud technology to...