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New product preannouncements, advertising investments, and stock returns
Chen, Chien-wei; Chiang, Min-Hsien; Yang, Chi-lin - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10010367207
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The relationship between information content and institutional investors : evidence from new product preannouncements
Yang, Chi-lin; Chiang, Min-Hsien; Chen, Chien-wei - In: Review of managerial science 8 (2014) 3, pp. 405-418
Persistent link: https://www.econbiz.de/10010386702
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Information and timing of new product preannouncement and firm value
Yang, Chi-Lin; Lin, Tsai-Yin; Chen, Chien-Wei; Chiang, … - In: Australian journal of management 43 (2018) 1, pp. 111-131
Persistent link: https://www.econbiz.de/10011819129