Whether consumers are aware of potentially adverse product effects is key to private and social incentives to disclose information about undesirable product characteristics. In a monopoly model with a mix of aware and unaware consumers, a larger share of unaware consumers makes information...

We propose a sequential search theory where values of different items are interdependent via a common attribute. Compared to the model with independent values, search here not only reveals the value of the current item, but also provides information on uninspected ones. This interdependence...