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~subject:"Athletes"
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Athletes
USA
12
Einzelhandel
11
Retail trade
11
United States
11
Consumer behaviour
9
KMU
8
Konsumentenverhalten
8
SME
8
Bibliometrics
6
Bibliometrie
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Sports
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Social capital
5
Brand management
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China
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Entrepreneurship
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Entrepreneurship approach
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Firm performance
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Resource-based view
4
Ressourcenorientierter Ansatz
4
Sozialkapital
4
Strategic management
4
Strategisches Management
4
Unternehmenserfolg
4
Advertising
3
Bekleidung
3
Beziehungsmarketing
3
Brand identity
3
Brand image
3
Celebrities
3
Dienstleistungsmarketing
3
Markenführung
3
Markenimage
3
Product endorsement
3
Relationship marketing
3
Services marketing
3
Shopper
3
Stakeholder
3
United States of America
3
Advertising effects
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Lear, Karen E.
2
Runyan, Rodney C.
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Ruihley, Brody J.
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Whitaker, William H.
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International journal of retail & distribution management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The use of sport celebrities in advertising : a replication and extension
Ruihley, Brody J.
;
Runyan, Rodney C.
;
Lear, Karen E.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 132-142
Persistent link: https://www.econbiz.de/10008667181
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2
Sports celebrity endorsements in retail products advertising
Lear, Karen E.
;
Runyan, Rodney C.
;
Whitaker, William H.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 308-321
Persistent link: https://www.econbiz.de/10009522005
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