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For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.; Astous, Alain d'; Lazure, Josianne - In: Journal of advertising research 53 (2013) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
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Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.; Astous, Alain d'; Christianis, … - In: Psychology & marketing 31 (2014) 11, pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830