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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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The role of socio-psychological and culture-education motives in marketing international sport tourism : a cross-cultureal perspecitve
Funk, Daniel C.; Bruun, Tennille J. - In: Tourism management : research, policies, practice 28 (2007) 3, pp. 806-819
Persistent link: https://www.econbiz.de/10003450023
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The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.; Kunkel, Thilo; Baker, Bradley J. - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
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Challenges to sport development and sport participation from sport mangagers' perspectives
Sotiriadou, Popi; Filo, Kevin; Kunkel, Thilo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 267-284
Persistent link: https://www.econbiz.de/10011948440
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Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya; Sveinson, Katherine; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
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The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo; Walker, Matthew; Hodge, Courtney M. - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
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The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran; Baker, Bradley J.; Doyle, Jason P.; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
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Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon; Kunkel, Thilo; Doyle, Jason - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
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Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
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Advancing understanding of individual-level brand management in sport
Doyle, Jason P.; Kunkel, Thilo; Su, Yiran; Biscaia, Rui; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777