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Athletes' transgressions and sponsor evaluations : a focus on consumers' moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Moore, David J. - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 672-687
Persistent link: https://www.econbiz.de/10011421913
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Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Braunstein-Minkove, Jessica - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10011489240
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Can winning take care of everything? : a longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser
Lee, Joon Sung; Kwak, Dae Hee - In: Sport management review 20 (2017) 3, pp. 261-272
Persistent link: https://www.econbiz.de/10011736235