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Exploring subjective social inclusion of paralympic athletes in marketing communication
Beermann, Simon; Hallmann, Kirstin - In: European Sport management quarterly : ESMQ 25 (2025) 1, pp. 124-144
Persistent link: https://www.econbiz.de/10015189426
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Elite athletes' perceived dual career competencies and their effectiveness
Hallmann, Kirstin; Breuer, Christoph; Mohr, Jasper - In: European Sport management quarterly : ESMQ 24 (2024) 5, pp. 1131-1151
Persistent link: https://www.econbiz.de/10015178256
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Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina; Hallmann, Kirstin - In: International journal of sport management and marketing … 22 (2022) 3/4, pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
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Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika; Sotiriadou, Popi; Hill, Brad; … - In: International journal of sport management and marketing … 21 (2021) 1/2, pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
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Athlete brand congruence as a measure to evaluate brand identity and image fit
Sotiriadou, Popi; Linsner, Annika; Hallmann, Kirstin; … - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10015327208
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Facilitating sporting and non-sporting career goals of elite athletes through mentoring programmes
Hallmann, Kirstin; Breuer, Christoph; Beermann, Simon - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1200-1220
Persistent link: https://www.econbiz.de/10014320244