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Does star power boost soccer match attendance? : empirical evidence from the Chinese Soccer League
Li, Bo; Liu, Yuanyang; Wang, Jerred Junqi; Scott, Olan K. M. - In: International journal of sport finance : IJSF : … 14 (2019) 2, pp. 97-109
Persistent link: https://www.econbiz.de/10012155502
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Marketing strategies and practices of women's soccer in the United States : historical perspective
Henderson, Chris; Leopkey, Becca; Zhang, James J. - In: Sport marketing in a global environment : strategic …, (pp. 187-206). 2022
Persistent link: https://www.econbiz.de/10013475288
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If we build it, will they come? : the effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs
Huml, Matt Ryan; Pifer, N. David; Towle, Caitlin; Rode, … - In: Journal of marketing for higher education 29 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012179291
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An xG of their own : using expected goals to explore the analytical shortcomings of misapplied gender schemas in football
Narayanan, Sachin; Pifer, N. David - In: Journal of sport management : the official journal of … 38 (2023) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10014487029