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Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan; Lee, Joon Sung; Jang, Wonseok; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 23 (2022) 3, pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
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The scarlet letter : impacts of moral emotions and attribution type on athlete stigmatization
Lee, Joon Sung; Kim, Daehwan; Jang, Wonseok; Jun, Soobum - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 148-166
Persistent link: https://www.econbiz.de/10014282479
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Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan; Ko, Yong Jae - In: Psychology & marketing 33 (2016) 9, pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan; Ko, Yong Jae; Lee, Joon Sung; Sato, Shintaro - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
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"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok; Lee, Joon Sung; Cho, Janice; Lee, Jeoung Hak - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
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The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko; Ko, Yong Jae; Asada, Akira; Connaughton, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro; Ko, Yong Jae; Kim, Daehwan; Lee, Joon Sung - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
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When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
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Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425
Persistent link: https://www.econbiz.de/10011934508