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Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

Bennett, R.; Hartel, C. E. J.; McColl-Kennedy, J. R. - 2005

. (1998). The role of affect in attitude formation: A classical conditioning approach. Journal of the Academy of Marketing … buyer behavior and business-to-business brands. Crown Copyright (C) 2004 Published by Elsevier Inc. All rights reserved. …

Persistent link: https://www.econbiz.de/10009448097

CONSUMER ATTITUDE TOWARD PRODUCTS MADE IN GHANA

Bamfo, Bylon Abeeku - In: Global Journal of Business Research 6 (2012) 1, pp. 39-46

The attitude of people living in a particular country towards the goods and services produced within that country is a … key determinant of the economic growth and development of the country. This study investigates the attitude of respondents …

Persistent link: https://www.econbiz.de/10011205814

Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing

VINEREAN, Simona; OPREANA, Alin - In: Expert Journal of Marketing 2 (2014) 1, pp. 1-14

various mediators, such as trust, attitude, hedonic value, and utilitarian value. For data collection, we used an online …

Persistent link: https://www.econbiz.de/10011183044

Attitude toward SMS advertising and derived behavioral intension, an empirical study using TPB (SEM method)

Ranjbarian, Bahram; Rehman, Maryam; Lari, Azita - In: Social-Economic Debates 3 (2014) 1, pp. 42-59

phone as an ultimate tool for one-to-one marketing. What seems important is the consumer attitude toward such marketing … methods. Therefore, the main aim of this study is identifying attitude toward SMS advertising and derived behavioral intension … advertising based on theory of planed behavior (TPB) and the results were evaluated by structural equation modeling method (SEM …

Persistent link: https://www.econbiz.de/10011235061

Les antécédents de l’attitude envers le prospectus

Mimouni, Aîda; Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2009

consommateurs pour confirmer l’importance de ces différents bénéfices et coûts dans la formation de l’attitude du consommateur …

Persistent link: https://www.econbiz.de/10011071931

Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective

Mir, Imran Anwar - In: Romanian Economic Journal 15 (2012) 45, pp. 265-288

clicking behavior, which in turn positively affects their online buying behavior. Findings of the current study are useful for …

Persistent link: https://www.econbiz.de/10010934750

Les antécédents de l’attitude envers le prospectus.

Mimouni, Aîda; Parguel, Béatrice - Université Paris-Dauphine

consommateurs pour confirmer l’importance de ces différents bénéfices et coûts dans la formation de l’attitude du consommateur …

Persistent link: https://www.econbiz.de/10009367188

CONSUMERSíATTITUDES TOWARD SALES PROMOTIONS ANDPERCEIVED BENEFITS

Oyman, Mine - In: Anadolu University Journal of Social Sciences 4 (2004) 1, pp. 55-76

While sales promotion has been around for a long time, its role and importance in marketing communications programs have increased in recent years. A number of factors have led to the increase in sales promotion. Among them are the growing power of retailers, declining brand loyalty,...

Persistent link: https://www.econbiz.de/10005052101

Explorative Untersuchung der Unternehmenskultur auf die Karrierechancen von Frauen

Weissenrieder, Caprice Oona; Graml, Regine; Hagen, Tobias; … - 2015

Das Thema der geschlechtsspezifischen Unterschiede in den Karrierechancen wird kontrovers diskutiert. Verschiedene Studien belegen, dass im europäischen Vergleich in Deutschland das Potential, insbesondere bei gut ausgebildeten Frauen, nach wie vor nicht ausgeschöpft wird. Diese Studie soll...

Persistent link: https://www.econbiz.de/10011306654

Energy literacy: What is out there to know?

Martins, Ana Isabel; Madaleno, Mara; Dias, Marta Ferreira - In: Energy Reports 6 (2020) 1, pp. 454-459

, affectivity and behavior -, to perceive the relationships between them, and which factors influence literacy levels. Recently … knowledge, without neglecting the evaluation of attitudes and behavior. This study will provide useful pointers to researchers …

Persistent link: https://www.econbiz.de/10012652134