Much current Japanese popular discussion centres around the sudden death, at an early age, of Japan′s hard‐working white‐collar workers: karoshi – death from overwork – or Salaryman′s Sudden Death Syndrome. Officially it does not exist as the Government and big business are hesitant...

Fifty years after Pearl Harbor, Japanese economic arrogance is becoming widely apparent. Argues that the cultural and economic homogeneity which formed the basis of Japan′s economic success will eventually lead to its downfall. Examines the fallacies of economic arrogance and what lies in the...

Since the nature of marketing is meeting the needs and wants of one′s customers and those needs and wants are culturally based, it is of especial importance for the marketeer to understand another culture and the differences inherent before he attempts to market goods or services to a foreign...