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Auction
Werbung
15,051
Online-Marketing
14,301
Internet marketing
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12,521
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12,077
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2,773
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2,773
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Athey, Susan
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Coolidge & Haskell
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Robert Schuman Centre for Advanced Studies
1
Sonderforschungsbereich 303 - Information und die Koordination Wirtschaftlicher Aktivitäten, Universität Bonn
1
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50
CESifo working papers
45
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45
NBER working paper series
45
Journal of economic theory
43
NBER Working Paper
41
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European economic review : EER
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Applied economics letters
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Information systems research : ISR
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Review of economic design : RED
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Production and operations management : an international journal of the Production and Operations Management Society
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Theoretical economics : TE ; an open access journal in economic theory
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Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
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Games
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International journal of game theory : official journal of the Game Theory Society
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Review of industrial organization : RIO
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ECONIS (ZBW)
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EconStor
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BASE
2
RePEc
1
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1
An experimental study of the generalized second price auction
Bae, Jinsoo
;
Kagel, John H.
- In:
International journal of industrial organization
63
(
2019
),
pp. 44-68
Persistent link: https://www.econbiz.de/10012320559
Saved in:
2
Designing an online retail marketplace : leveraging information from sponsored
advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
3
Keyword search
advertising
and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
4
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
5
Keyword management costs and "broad match" in sponsored search
advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
6
Search
advertising
: budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
7
Evolution of Online
Advertising
Chandana, Nagandla
;
Abhishek, Thati Vikram
;
Sen, Anindya
-
2018
Persistent link: https://www.econbiz.de/10011963843
Saved in:
8
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
Saved in:
9
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
10
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
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