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Rejoinder : causes and implications of some bidders not conforming to the sealed-bid abstraction

Zeithammer, Robert; Adams, Christopher P. - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 998-1000

Persistent link: https://www.econbiz.de/10008821808

Commitment in sequential auctioning : advance listings and threshold prices

Zeithammer, Robert - In: Economic theory : official journal of the Society for … 38 (2009) 1, pp. 187-216

Persistent link: https://www.econbiz.de/10003778094

Soft floors in auctions

Zeithammer, Robert - In: Management science : journal of the Institute for … 65 (2019) 9, pp. 4204-4221

Persistent link: https://www.econbiz.de/10012118555

Optimal selling strategies when buyers name their own prices

Zeithammer, Robert - In: Quantitative marketing and economics : QME 13 (2015) 2, pp. 135-171

Persistent link: https://www.econbiz.de/10011348300

The modern advertising agency selection contest : a case for stipends to new participants

Horsky, Dan; Horsky, Sharon; Zeithammer, Robert - In: Journal of marketing research : JMR 53 (2016) 5, pp. 773-789

Persistent link: https://www.econbiz.de/10011600619

Bidding for bidders? : how the format for soliciting supplier participation in NYOP auctions impacts channel profit

Fay, Scott; Zeithammer, Robert - In: Management science : journal of the Institute for … 63 (2017) 12, pp. 4324-4344

Persistent link: https://www.econbiz.de/10011785268

The advertising agency selection contest : a competitive auction with an incumbent, differential qualities, and partially reimbursed participation costs

Horsky, Sharon; Horsky, Dan; Zeithammer, Robert - 2010

We model the contest among full-service advertising agencies as a score auction. The score auction allows the advertiser to select the agency that offers the best combination of creative quality and media cost, and to determine the contract price. To participate in the contest, each agency needs...

Persistent link: https://www.econbiz.de/10008906255

Commentary : bidders' experience and learning in online auctions ; issues and implications

Srinivasan, Kannan; Wang, Xin - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 988-993

Persistent link: https://www.econbiz.de/10008811209

The sealed-bid abstraction in online auctions

Zeithammer, Robert; Adams, Christopher P. - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 964-987

Persistent link: https://www.econbiz.de/10008811220

Optimal reverse-pricing mechanisms

Spann, Martin; Zeithammer, Robert; Häubl, Gerald - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1058-1070

Persistent link: https://www.econbiz.de/10008821798