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E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
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On the benefits of keyword spreading in sponsored search auctions : an experimental analysis
Budinich, Michele
;
Codenotti, Bruno
;
Geraci, Filippo
; …
- In:
E-commerce and web technologies : 11th international …
,
(pp. 158-171)
.
2010
Persistent link: https://www.econbiz.de/10010216766
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