In this paper we undertake an empirical study of advertising in an online auctions market, or, more precisely …, advertising on eBay. The type of advertising that we consider works as follows: at the time of listing the item on eBay, sellers … new bidders, we can estimate the effect of advertising on the number of bidders, the distribution of bidders' valuations …

consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases …The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand …'s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous …