The paper proposes a simple model of auctions with an impatient seller who chooses the reserve price and the buy-it-now (BIN) price to maximize revenue. The three main sales channels in the online auction (the pure auction, the BIN auction, and the fixed-price sale) are each shown to be an...

As sponsored search becomes increasingly important as an advertising medium for firms, search engines are exploring more advanced bidding and ranking mechanisms to increase their revenue from auctions for sponsored search advertising. For instance, Google, Yahoo! and Bing are experimenting with...

This research examines how the intensity of the dynamic competitive interaction with other bidders in ascending auctions influences consumers' willingness to pay for auctioned products. It focuses on one important aspect of this interaction – the speed of competitor reaction. The key...

In sponsored search advertising, advertisers bid to be displayed in response to a keyword search. The operational activities associated with participating in an auction — submitting the bid and the ad copy, customizing bids and ad copies based various factors (such as the geographical region...

This paper provides research into the effects of product class and seller reputation on price-setting in online auctions. Sellers may offer price information to potential bidders through buy-now prices (BNPs) and starting prices (SPs). In two experiments, the authors show that for products with...

With $40BB in annual gross merchandise volume, electronic auctions comprise a substantial and growing sector of the retail economy. Using unique data on Celtic coins, we estimate a structural model of buyer and seller behavior via MCMC with data augmentation. Results indicate that buyer...

Little research has been conducted on a common phenomenon in today’s online environment: the concurrent selling of identical products in online auctions. To fill this gap, the current research proposes a game-theoretical model to analyze the seller’s optimal strategy for selling two...

Beauty contests are auction mechanisms used to buy-or-sell differentiated products. Beauty contests are widely used in procuring welfare-to-work projects, freelance services, in selling online ads, in real-estate transactions, and in hiring, dating/marriage decisions. Unlike price-only auctions,...

Retailers selling items through Internet auctions frequently use buy-now prices (BNPs), which allow the immediate selling of an item to consumers at a fixed price. Previous research has proposed several theories of the usage of BNPs by bidders. We study the usage of BNPs from a seller's point of...

Even though auctions are capturing an increasing share of commerce, they are typically treated in the theoretical economics literature as isolated. That is, an auction is typically treated as a single seller facing multiple buyers or as a single buyer facing multiple sellers. In this paper, we...