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~subject:"Auction theory"
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Auction theory
Beziehungsmarketing
6
Kundenbindungsprogramm
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Loyalty program
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Relationship marketing
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Consumer behaviour
5
Konsumentenverhalten
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Auction
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Bayes-Statistik
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Bayesian estimation
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Bayesian inference
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Auktion
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Auktionstheorie
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Big data
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Einzelhandel
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Internet marketing
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Loyalty programs
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Online-Marketing
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Prediction
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Retail trade
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Reversion
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Validation
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loyalty programs
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Abwertung
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Advertising
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Advertising effects
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Currency devaluation
1
Data protection
1
Datenschutz
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Forecasting model
1
Inequality
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Internet-Auktion
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Mathematical programming
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Mathematische Optimierung
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Bax, Eric
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Kuratti, Anand
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McAfee, Preston
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Romero, Julian
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Stourm, Valeria
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Incorporating hidden costs of annoying ads in display auctions
Stourm, Valeria
;
Bax, Eric
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 622-640
Persistent link: https://www.econbiz.de/10011758106
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2
Comparing predicted prices in auctions for online advertising
Bax, Eric
;
Kuratti, Anand
;
McAfee, Preston
;
Romero, Julian
- In:
International journal of industrial organization
30
(
2012
)
1
,
pp. 80-88
Persistent link: https://www.econbiz.de/10009551469
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