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Persistent link: https://www.econbiz.de/10012533542
A large fraction of online advertisements are sold via repeated second-price auctions. In these auctions, the reserve price is the main tool for the auctioneer to boost revenues. In this work, we investigate the following question: How can the auctioneer optimize reserve prices by learning from...
Persistent link: https://www.econbiz.de/10012856670