Purpose - The purpose of this paper is to analyze the OpenIPO process, vis-à-vis traditional bookbuilding, and evaluate the suitability of the OpenIPO for various types of companies, market conditions, and assets. Design/methodology/approach - This paper develops the pros and cons of the...

Purpose – The purpose of this paper is to analyze the OpenIPO process, vis‐à‐vis traditional bookbuilding, and evaluate the suitability of the OpenIPO for various types of companies, market conditions, and assets. Design/methodology/approach – This paper develops the pros and cons of...