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~subject:"Aufsatzsammlung"
~subject:"Consumer/Household Economics"
~subject:"Market research"
~type_genre:"Nachschlagewerk"
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Marketing : an introd. text
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Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
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1987
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Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
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Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
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Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
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