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Case studies for industrial and business marketing
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 7 (1996)
Persistent link: https://www.econbiz.de/10004878065
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Creating and managing international joint ventures
Woodside, Arch G. (contributor) - 1996
Persistent link: https://www.econbiz.de/10004306076
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Training exercises for improving sensemaking skills : with solutions
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 8 (1999)
Persistent link: https://www.econbiz.de/10004902076
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Getting better at sensemaking
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 9 (2000)
Persistent link: https://www.econbiz.de/10004902098
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Essays by distinguished marketing scholars of the Society for Marketing Advances
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 11 (2002)
Persistent link: https://www.econbiz.de/10004902755
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Creating and managing superior customer value
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 14 (2009)
Persistent link: https://www.econbiz.de/10004928108
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Managing product innovation
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 13 (2005)
Persistent link: https://www.econbiz.de/10004877641
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Evaluating marketing actions and outcomes
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 12 (2003)
Persistent link: https://www.econbiz.de/10004877961
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Designing winning products
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 10 (2000)
Persistent link: https://www.econbiz.de/10004878025
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Mapping how industry buys
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 5 (1992)
Persistent link: https://www.econbiz.de/10004878484