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Business to business marketing management : strategies, cases, and solutions
Glynn, Mark S. (contributor) - In: Advances in business marketing and purchasing 18 (2012)
Persistent link: https://www.econbiz.de/10009527888
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Business-to-business brand management : theory, research and executive case study exercises
Glynn, Mark S. (contributor) - In: Advances in business marketing and purchasing 15 (2009)
Persistent link: https://www.econbiz.de/10004939511