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Solution properties of deterministic auctions
Barr, James L.; Shaftel, Timothy L. - In: Journal of financial and quantitative analysis : JFQA 11 (1976) 2, pp. 287-311
Persistent link: https://www.econbiz.de/10001868324
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Search advertising : budget allocation across search engines
Zia, Mohammad; Rao, Ram C. - In: Marketing science 38 (2019) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195