Recently, Internet auction sites have begun to compete in emotions by advertising the fun and excitement that bidders may experience during auction participation. The implicit conjecture inherent in these advertisements is that consumers derive a hedonic value from auction participation that...

Recent research strengthens the conjecture that human decision-making stems from a complexinteraction of rational judgment and emotional processes. A prominent example of the impact ofemotions in economic decision-making is the effect of regret-related information feedback on biddingbehaviour in...