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~subject:"Auktionstheorie"
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Auktionstheorie
Werbung
15,051
Online-Marketing
14,301
Internet marketing
14,172
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12,521
Auction theory
11,774
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10,582
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Auktion
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Online-Handel
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2,954
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2,773
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2,773
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2,464
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2,343
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Internet
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Deutschland
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USA
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Viral marketing
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Virales Marketing
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Spieltheorie
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2,019
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2,005
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Wolfstetter, Elmar
129
Sela, Aner
127
Güth, Werner
80
Kovenock, Daniel J.
78
Moldovanu, Benny
72
Bergemann, Dirk
71
Onderstal, Sander
71
Klemperer, Paul
66
Goeree, Jacob K.
62
Menezes, Flávio Marques
58
Ivanova-Stenzel, Radosveta
57
Ewerhart, Christian
53
Lu, Jingfeng
52
Engelbrecht-Wiggans, Richard
51
Milgrom, Paul
51
Jehiel, Philippe
50
Che, Yeon-Koo
49
Sheremeta, Roman M.
49
Smith, Vernon L.
49
Paarsch, Harry J.
46
Bichler, Martin
45
Grimm, Veronika
43
Levin, Dan
43
Konrad, Kai A.
42
Ockenfels, Axel
42
Monteiro, Paulo Klinger
40
Morris, Stephen
40
Kagel, John H.
38
Kirchkamp, Oliver
38
Holt, Charles A.
37
Athey, Susan
36
Bos, Olivier
36
Decarolis, Francesco
35
Haile, Philip A.
35
Hendricks, Kenneth
35
Kaplan, Todd R.
35
Kosmopoulou, Georgia
35
Offerman, Theo
35
Estache, Antonio
34
Iimi, Atsushi
34
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National Bureau of Economic Research
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Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
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Center for Economic Research <Tilburg>
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OECD
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Bonn Graduate School of Economics
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Instituto Valenciano de Investigaciones Económicas
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Social Systems Research Institute
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Krannert Graduate School of Management
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Centre for Economic Policy Research
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Erasmus Research Institute of Management
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European Commission / EuropeAid Co-operation Office
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Institut für Informationswirtschaft und -management <Karlsruhe>
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Agricultural Land Markets - Efficiency and Regulation
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Massachusetts Institute of Technology / Department of Economics
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Nuffield College
2
Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
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Games and economic behavior
351
Economics letters
302
Journal of economic theory
224
Economic theory : official journal of the Society for the Advancement of Economic Theory
130
International journal of industrial organization
126
Journal of economic behavior & organization : JEBO
119
CESifo working papers
103
Discussion paper / Centre for Economic Policy Research
102
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Journal of mathematical economics
93
Discussion paper / Tinbergen Institute
92
NBER working paper series
92
The American economic review
88
Working paper
80
European journal of operational research : EJOR
78
European economic review : EER
76
Discussion paper
73
NBER Working Paper
71
Review of economic design : RED
68
Experimental economics : a journal of the Economic Science Association
67
Working paper / National Bureau of Economic Research, Inc.
63
Discussion papers / CEPR
62
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
62
The Rand journal of economics
60
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
58
International journal of game theory : official journal of the Game Theory Society
55
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
54
Theoretical economics : TE ; an open access journal in economic theory
54
Discussion papers / Governance and the Efficiency of Economic Systems
50
Energy economics
47
The review of economic studies
47
Working paper series
45
CESifo Working Paper Series
44
Journal of econometrics
43
Working paper series / University of Zurich, Department of Economics
41
Cowles Foundation discussion paper
40
ESI working papers
40
The economic journal : the journal of the Royal Economic Society
39
Discussion paper / Institute of Social and Economic Research
38
Tinbergen Institute Discussion Paper
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ECONIS (ZBW)
11,768
EconStor
256
USB Cologne (business full texts)
27
USB Cologne (EcoSocSci)
23
BASE
2
OLC EcoSci
1
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1
Cyclical bid adjustments in search-engine
advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
2
An experimental study of the generalized second price auction
Bae, Jinsoo
;
Kagel, John H.
- In:
International journal of industrial organization
63
(
2019
),
pp. 44-68
Persistent link: https://www.econbiz.de/10012320559
Saved in:
3
Keyword search
advertising
and limited budgets
Shin, Woochoel
- In:
Marketing science
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
4
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Saved in:
5
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
6
Exclusive Display in Sponsored Search
Advertising
Jerath, Kinshuk
-
2015
As sponsored search becomes increasingly important as an
advertising
medium for firms, search engines are exploring … more advanced bidding and ranking mechanisms to increase their revenue from auctions for sponsored search
advertising
. For …
Persistent link: https://www.econbiz.de/10013038015
Saved in:
7
Multiple keywords management in sponsored search
advertising
with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
8
Designing an online retail marketplace : leveraging information from sponsored
advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
9
Keyword search
advertising
and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
10
Co-evolution-based mechanism design for sponsored search
advertising
Yuan, Yong
;
Zeng, Daniel
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
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