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~subject:"Auslandsinvestition"
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Auslandsinvestition
Consumer behaviour
23
Brand image
22
Brand management
22
Konsumentenverhalten
22
Markenführung
22
Markenimage
20
Brand
17
China
17
Beziehungsmarketing
16
Markenartikel
16
Relationship marketing
16
Brand loyalty
8
Automotive industry
7
India
7
Kfz-Industrie
7
Markentreue
7
Bibliometrics
6
Bibliometrie
6
Music industry
6
Musikwirtschaft
6
Brand love
5
Brand relationships
5
Emotion
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Foreign investment
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Multinationales Unternehmen
5
Transnational corporation
5
Brand hate
4
Corporate reputation
4
Corporate social responsibility
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Globalisierung
4
Globalization
4
Indien
4
International marketing
4
Public relations
4
Öffentlichkeitsarbeit
4
Barter economy
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Brand relationship
3
Brand retaliation
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Comparison
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Übersichtsarbeit
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English
5
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Fetscherin, Marc
5
Sardy, Marc
2
Gugler, Philippe
1
Pillania, Rajesh K.
1
Voss, Hinrich
1
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Globalization of Chinese enterprises
1
International business review : the official journal of the European International Business Academy
1
International journal of Chinese culture and management : IJCCM
1
Multinational business review
1
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ECONIS (ZBW)
5
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1
The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 307-325)
.
2011
Persistent link: https://www.econbiz.de/10009304630
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2
The state of research on multinationals and emerging markets
Pillania, Rajesh K.
;
Fetscherin, Marc
- In:
Multinational business review
17
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003932700
Saved in:
3
Chinese brands : the build or buy considerations
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10003865930
Saved in:
4
China shifts into gear in the global auto market
Fetscherin, Marc
;
Sardy, Marc
- In:
Globalization of Chinese enterprises
,
(pp. 181-193)
.
2008
Persistent link: https://www.econbiz.de/10003609525
Saved in:
5
30 years of foreign direct investment to China : an interdisciplinary literature review
Fetscherin, Marc
;
Voss, Hinrich
;
Gugler, Philippe
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003978762
Saved in:
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