Dow, Douglas; Håkanson, Lars; Ambos, Björn - In: Multinational enterprises, markets and institutional …, (pp. 133-170). 2014
Purpose This chapter bridges the gap between two distinct approaches to the concept of psychic distance – measuring it in terms of people’s perceptions of distance or in terms of exogenous national-level differences. The two approaches are reconciled in a “refined and integrative”...
