Using a unique sample of retail impact investors, this study evaluates how investors deal with the challenge of aligning their financial and their nonfinancial goals. We find cross--asset class difference in the relationship between nonfinancial preferences and financial performance expectations...

Using a unique sample of retail impact investors, this study evaluates how investors deal with the challenge of aligning their financial and their nonfinancial goals. We find cross–asset class difference in the relationship between nonfinancial preferences and financial performance...