Foreign direct investment (FDI) is one of the most important international factors in relation with money movements. For this reason it has a major effect on the country's financial development and employment increase. Various studies in the world and mainly on European developing countries show...

This paper aims to propose an alternative solution for improvement of levels of FDI of Bosnia and Herzegovina (BH), proposing the method of nation branding as a possible tool of country promotion. It has been analysed the existing literature sources on nation branding, Export Growth Strategy of...