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~subject:"Austauschtheorie"
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Austauschtheorie
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Industrial marketing management : the international journal for industrial and high-tech firms
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Towards an understanding of attraction in buyer–supplier relationships
Hald, Kim Sundtoft
;
Cordon, Carlos
;
Vollmann, Thomas E.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 960-970
Persistent link: https://www.econbiz.de/10003924883
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