The coronavirus pandemic has made its own adjustments in all sectors of the national economy and in the social sphere. This year's drought has also negatively impacted the agricultural sector. Viticulture and winemaking, being strategic sectors of the national economy, suffered heavy losses. The...

The purpose of the study is to present the conceptual framework for encouraging sustainable behavior among consumers. To propose this framework, an extensive review of marketing and sustainability literature was conducted. Based on a sustainable marketing framework and a stakeholder orientation,...