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From a Seller's market to a Buyer's market : advertising looks forward to the 1950s

Crawford, Robert - In: Consumer Australia : historical perspectives, (pp. 39-54). 2010

Persistent link: https://www.econbiz.de/10008908475

Learning to say g'day to the world : the development of Australia's marketable image in the 1980s

Crawford, Robert - In: Brands : interdisciplinary perspectives, (pp. 167-186). 2015

Persistent link: https://www.econbiz.de/10010478962

Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market

Crawford, Robert - In: Journal of historical research in marketing 8 (2016) 3, pp. 452-472

Persistent link: https://www.econbiz.de/10011626970

Off the books : oral history and transnational advertising agencies in southeast asia

Crawford, Robert - In: Enterprise & society : the international journal of … 20 (2019) 1, pp. 47-59

Persistent link: https://www.econbiz.de/10012098553

Behind the bargains and glamour : inhouse advertising departments in twentieth-century Australian department stores

Crawford, Robert - In: History of retailing and consumption 9 (2023) 3, pp. 310-326

Persistent link: https://www.econbiz.de/10014560688

Digital dawn in adland : transforming Australian agencies

Crawford, Robert - 2021

Persistent link: https://www.econbiz.de/10013182772

Opening for business : A comparison of J. Walter Thompson and McCann Erickson’s entries into the Australian market

Crawford, Robert - In: Journal of Historical Research in Marketing 8 (2016) 3, pp. 452-472

Purpose This paper aims to provide an insight into the emergence of the global advertising industry by undertaking a comparison of the respective entries of the advertising agencies J. Walter Thompson and McCann Erickson into the Australian market in the 1930s and 1960s....

Persistent link: https://www.econbiz.de/10014873608

An agent of change : public relations in early twentieth-century Australia

Crawford, Robert; Macnamara, Jim - In: Pathways to public relations : histories of practice …, (pp. 273-289). 2014

Persistent link: https://www.econbiz.de/10010373879

Consumer Australia : historical perspectives

Crawford, Robert (contributor) - 2010

Persistent link: https://www.econbiz.de/10008702387

Upholding whose values? : Australia's advertising standards bodies, 1974-2009

Crawford, Robert; Spence-Stone, Ruth - In: Journal of historical research in marketing 4 (2012) 2, pp. 273-289

Persistent link: https://www.econbiz.de/10009561242