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Purpose – Logistics capability is an important ability for transport and logistics firms to deliver the value and services to the customers. In contrast, supply chain uncertainty and risk is an issue in supply chain and logistics to obstruct the delivery. The purpose of this paper is to...
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Companies increasingly recognise customer loyalty as one of the most important measures for the business of an organisation, and informed knowledge of factors underpinning customer loyalty may help managers build customer retention strategies. Telecommunication ombudsman reports demonstrate that...
Persistent link: https://www.econbiz.de/10012861469
This study aims to investigate and improve the understanding of customer repurchase behaviour in the Unified Theory of Acceptance and Use of Technology (UTAUT2) model that the influence mobile services repurchase behaviour among the Australian customers. Underpinned by UTAUT2, marketing mix...
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