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Retail brand orientation, positional advantage and organisational performance

Bridson, Kerrie; Evans, Jody; Mavondo, Felix; … - In: The international review of retail, distribution and … 23 (2013) 3, pp. 245-264

Persistent link: https://www.econbiz.de/10009781183

Motivations for developing direct trade relationships

Parker, Melina; Bridson, Kerrie; Evans, Jody - 2006

Purpose – This study aims to understand buyer and supplier motives for developing direct relationships with their trade partners. Design/methodology/approach – A total of 18 in-depth interviews were conducted across Victoria and Tasmania (Australia); eight with retail buyers and ten with...

Persistent link: https://www.econbiz.de/10009483750

Motivations for developing direct trade relationships

Parker, Melina; Bridson, Kerrie; Evans, Jody - In: International Journal of Retail & Distribution Management 34 (2006) 2, pp. 121-134

Purpose – This study aims to understand buyer and supplier motives for developing direct relationships with their trade partners. Design/methodology/approach – A total of 18 in‐depth interviews were conducted across Victoria and Tasmania (Australia); eight with retail buyers and ten with...

Persistent link: https://www.econbiz.de/10014803232

Drivers, impediments and manifestations of brand orientation : an international museum study

Evans, Jody; Bridson, Kerrie; Rentschler, Ruth - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1457-1475

Persistent link: https://www.econbiz.de/10009707880

Exhibitions as sub-brands : an exploratory study

Rentschler, Ruth; Bridson, Kerrie; Evans, Jody - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 45-66

Persistent link: https://www.econbiz.de/10010431500

Portrait of a star : National Gallery of Victoria

Rentschler, Ruth; Bridson, Kerrie; Evans, Jody - In: International journal of arts management 13 (2010/11) 2, pp. 59-67

Persistent link: https://www.econbiz.de/10008856920

Don't tate us! : the impediments and drivers of branding museums

Evans, Jody (contributor); Bridson, Kerrie (contributor) - 2007

Persistent link: https://www.econbiz.de/10003415751

Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty

Bridson, Kerrie; Evans, Jody; Hickman, Melissa - In: Journal of retailing and consumer services 15 (2008) 5, pp. 364-374

Persistent link: https://www.econbiz.de/10003742277