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Australia
Consumer behaviour
28
Konsumentenverhalten
26
Advertising effects
15
Werbewirkung
15
Brand management
12
Markenführung
12
Brand
11
Markenartikel
11
Brand image
10
Celebrity endorsement
10
Markenimage
10
Celebrity-Werbung
9
Advertising
8
Relationship marketing
7
Werbung
7
Beziehungsmarketing
6
Social Web
6
Social web
6
Phonetic symbolism
5
Priming
5
Children
4
Congruence
4
Emotion
4
Marketing cooperation
4
Marketingkooperation
4
Product attributes
4
Target group
4
Zielgruppe
4
Australien
3
Authenticity
3
Betriebliche Wertschöpfung
3
Brand names
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Business network
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Cognition
3
Consumer value
3
Credibility
3
Customer integration
3
Customer value
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Experiment
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English
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Webster, Cynthia M.
3
Ilicic, Jasmina
2
Leckie, Civilai
1
Zur, Andrew
1
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Australasian marketing journal
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
3
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1
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
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2
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
3
Cognitive and affective trust between Australian exporters and their overseas buyers
Zur, Andrew
;
Leckie, Civilai
;
Webster, Cynthia M.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009507928
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