The purpose of this paper is to try to clarify a number of issues about ethical consumerism - in particular, how much do consumers think about ethical product features when making purchases and are there differences between individuals in the extent of their caring. In studying the issue of...

The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value that selected consumers place on the social features of products. Experiments were conducted in Hong Kong and Australia using both university students and supporters of the human...